The trust recorded a total of 686 items of media coverage during January which reached a combined audience of 26.54 million people.
Here are some of the highlights of the month:
- BBC News, the Daily Mail, the i newspaper, The Metro, The Times, the Huffington Post, NBC News (US), ITV News, BBC Radio Scotland, BBC South Today and BBC Radio Solent and the Daily Echo reported Professor Diana Eccles and her team’s eight-year breast cancer study – mentioned above – which was published in The Lancet Oncology.
- The Daily Mirror, the Daily Record, the Yorkshire Post, The Press, the Northern Echo, The Scotsman, the Press and Journal, the Western Morning News, the Times of Malta and the Daily Echo a new treatment for knee arthritis being trialled by surgeons in Southampton which involves injecting patients with a strengthened form of their own blood. Read our press release for more information.
- The Daily Mirror, Health Business, the Daily Echo and 245 other local and regional publications across the UK covered the launch of a nationwide trial of a ‘soft’ laser therapy pioneered by doctors in Southampton to help prevent side effects in adult patients undergoing treatment for head and neck cancer. Read our press release here.
The Guardian, The Daily Telegraph, The Independent and the i newspaper reported liver expert Dr Nick Sheron’s comments during a debate on a 50p minimum unit price of alcohol at the joint health and home affairs committee. His comments were also covered by 324 local and regional publications across the UK.
He said: “A typical Frosty Jack’s drinker would be drinking about 16 litres a week and they would be paying about £20 for it – now that would go up three-fold, they’d be paying about £70 for it.”
Dr Sheron also talked to The Sun about alcohol consumption over the festive period and the effects of ‘dry January’.